Tag Archives: SEO

Hook readers simply by writing more descriptive post titles

While participating in online communities for writers I often hear others ask, “How can I gain more readership to my blog or site?”

newspaper by Nicolas Nova is licensed under Creative Commons | Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)
newspaper by Nicolas Nova is licensed under Creative Commons | Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

My answer:  Use a more descriptive post title so that a reader is compelled to read on. And no, this doesn’t give you liberty to write click-bait titles like, You won’t believe what she did next!  

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Is SEO to blame for the recent trend of poor article substance?

I must have missed the memo informing writers that the tried and true adage, Write what you know was replaced in the last decade by Write to achieve SEO criteria. As a result, readers interested in learning more about a topic unknowingly consume watered-down content that lacks nuance, entertainment factor, and author’s voice in exchange for a few upticks in search engine rank.

Charcoal grill by Joery Bruijntjes is licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0)
Charcoal grill by Joery Bruijntjes is licensed under Creative Commons | Attribution 2.0 Generic (CC BY 2.0)

SEO, an acronym for Search Engine Optimization, is basically about crafting a website’s content in a way that emphasizes the subject topic so that it appears higher in a search engine’s results, thereby increasing the probability the content will be found by readers.

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