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Is SEO to blame for the recent trend of poor article substance?

I must have missed the memo informing writers that the tried and true adage, Write what you know was replaced in the last decade by Write to achieve SEO criteria. As a result, readers interested in learning more about a topic unknowingly consume watered-down content that lacks nuance, entertainment factor, and author’s voice in exchange for a few upticks in search engine rank.

Charcoal grill by Joery Bruijntjes is licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0)
Charcoal grill by Joery Bruijntjes is licensed under Creative Commons | Attribution 2.0 Generic (CC BY 2.0)

SEO, an acronym for Search Engine Optimization, is basically about crafting a website’s content in a way that emphasizes the subject topic so that it appears higher in a search engine’s results, thereby increasing the probability the content will be found by readers.

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